From the Captimes

Dungeons & Dragons is 44 years old, but the nerdy fantasy game’s popularity is soaring — something that a new Madison startup hopes to capitalize on.

Roll for Guild makes a suite of online tools to help people play D&D and the overarching family of D&D-like products called “tabletop role-playing games.” And thanks in part to the buzz surrounding so-called tabletop RPGs, the company’s founders think they have a shot at achieving high-growth success.

“We have every intention of being a successful moonshot,” said Roll for Guild co-founder and chief technical officer Trezy Peebles. “This is not an easy market to break into … but we intend to do it big and in grand fashion.”

Read the Captimes article here.

Article and photo by ERIK LORENZSONN

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