Sales Improv 101

Presented by 100State/NHTI in partnership with Making608

Program Purpose

SalesImprov is a 6-week immersive training experience designed to help professionals master real-time communication, navigate objections, and build stronger stakeholder relationships—by combining the art of improv with the science of sales.

Whether you’re a consultant, fundraiser, entrepreneur, or sales professional, this program helps you increase your confidence, elevate your influence, and close with clarity—without sounding scripted.

What Makes SalesImprov Different

SalesImprov is not a traditional sales course. It blends:

• Professional improv techniques to build confidence and adaptability
• AI tools + CRM best practices for personalization and automation
• Behavioral science to influence decision-making and trust
• Real-world practice in a supportive, hands-on environment

Participants don’t just learn how to sell—they practice how to connect.

Program Structure

• Duration: 6 weeks
• Session Length: 2 hours per session
• Format: In-person workshops (interactive, guided, peer-led)
• Cap: 12–18 participants per cohort for high engagement

SalesImprov Series – Session Titles & Themes

Session 1 – October 1st

Title: “Get Comfortable Being Uncomfortable”

Theme: Foundations for Confident, Credible Communication

Focus: Improv warmups, self-assessment, trust-building, and credibility over persuasion

Session 2 – October 8th

Title: “Make It Matter”

Theme: Personalization, Emotion, and Stakeholder Relevance

Focus: Behavioral personalization, emotional relevance, and using AI/CRM to tailor outreach

Session 3 – October 15th

Title: “Pushback is a Gift”

Theme: Handling Resistance with Empathy and Confidence

Focus: Objection-handling frameworks (Feel–Felt–Found), emotional listening, and confidence building

Session 4 – October 22nd

Title: “Momentum > Magic”

Theme: Closing with Clarity and Next Steps

Focus: The Clarity Close, confidence in ending conversations with purpose, next-step language, CRM and AI tools

Session 5 – October 29th

Title: “The Story That Sells”

Theme: Storytelling + Strategic Framing

Focus: Using story arcs in sales, sharing outcomes not features, and aligning storytelling with buyer priorities

(If not already locked in, I can build the full agenda for this session too.)

Session 6 (Final Day) November 5th 

Title: “From Improv to Impact”

Theme: Real-World Practice + Reflection

Focus: Full sales simulations, personal goal reflection, peer feedback, and celebration of growth

Step into the program:

$299 100state Members/$599 Non-Members

 Meet the Presenters 

Adam Jun 

Adam Jun is focused on personal growth thru improvisation & creativity. He has studied & performed improv theater in Chicago, Chapel Hill and Madison since 2013, and been an instructor since 2015.

Adam founded The Creative Year in 2023, a seasonal cohort class structure with four immersive 8-week ‘semesters’ for each of winter, spring, summer & fall at downtown at 100State Co-working and the Memorial Union.

Daniel Guerra Jr

Daniel  is the founder and CEO of Altus, Inc., a venture studio dedicated to building scalable, investable companies in healthtech, fintech, and edtech, with a focus on underrepresented founders. Passionate about innovation and economic equality, he has spent his career identifying and supporting businesses that drive both financial and social impact. His commitment to creating opportunities for diverse entrepreneurs is deeply personal, shaped by his own experiences—including witnessing the challenges his immigrant father faced in the healthcare system. This fuels his drive to advance solutions that improve healthcare and empower small businesses.